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He helped pioneer the use of “1-800” numbers on television, along with the phrase “or your money back”. Alvin was a proponent of short-form DRTV, which consisted of 120-second and 60-seconds commercials featuring a 1-800 number and a call to action.
James F. "Jim" McCann is an American entrepreneur who founded 1-800-Flowers, a corporation based on Long Island, in New York; 1-800 Flowers was one of the first companies to pioneer and popularize the use of both toll-free telephone numbers and Web sites to sell goods and services directly to consumers.
—"The mail-order pioneer who started a billion-pound industry", BBC News, December 2020. [4] ... He was behind the creation of the toll-free 1-800 number ...
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Sheraton's 800‑325‑3535, one of the notable early adopters in late 1969, was hard-wired into St. Louis area code 314; [6] 1‑800‑HOLIDAY at that time could not be a U.S. number if the 1‑800‑465 prefix was hard-wired to Thunder Bay's area code 807. Any attempt to call a foreign 1‑800 gave a pre-recorded error, "the number you have ...