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From the outset, Laura Mercier Cosmetic's goal was to offer "high-quality, natural-looking makeup products for all skin tones and types", according to the Wall Street Journal. [2] The brand became known for its focus on products to create what it calls the "flawless face", [ 3 ] [ 4 ] a concept derived from Mercier's reputation for promoting ...
Tarte's most obscure brand trip was to the island of Bora Bora. However, the brand experienced backlash due to how elaborare and unrelated the brand trip was. Despite, backlash, Tarte continues to be a popular topic of conversation, which increases the brand engagement. [6] Tarte Cosmetics was founded by Maureen Kelly. [7]
Because of the fast-decreasing age of makeup users, many companies, from drugstore brands like Rimmel to higher-end products like Estee Lauder, cater to this expanding market by introducing flavored lipsticks and glosses, cosmetics packaged in glittery and sparkly packaging, and marketing and advertising using young models. [45]
"Blue" kohl is a dark-bluish black pigment composed of lead-based compounds as well as a compound of antimony. The lead-based compounds in kohl are galena (PbS) – dark grey and gloss, laurionite (PbCl(OH)) – white, phosgenite (PbCl) 2 CO 3), and cerussite (PbCO 3) – blue. The antimony-based compound in kohl is stibnite (Sb 2 S 3) – blue.
Milk Makeup has received praise from publications such as Vogue, [13] Teen Vogue [14] Vanity Fair, and InStyle Magazine. [15] The brand's Hydro Grip Primer won an Allure Best of Beauty award for best primer in 2019. [16] In 2022, its liquid Bionic Blush won a Best in Black Beauty award from Essence [17] and RISE Mascara won a Glamour Beauty ...
e.l.f. Beauty, Inc. is an American cosmetics brand based in Oakland, California. It was founded by Joseph Shamah and Scott Vincent Borba in 2004. [ 3 ] Items include bath and skin-care products, mineral-based makeup, professional tools, [ 4 ] eyeliners , lipstick , glosses , [ 5 ] [ 6 ] blushes , bronzers , brushes , and mascara , among others.