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Friskies is an American brand of wet and dry cat food and treats owned by Nestlé Purina PetCare Company, a subsidiary of Nestlé global. [1] Friskies was initially introduced by Carnation Company in the 1930s as a dog food brand. When Friskies cat food was introduced in the 1950s, it was the first dry pet food product specifically for cats.
Meow Mix is a product of The J.M. Smucker Company (as of March 23, 2015); a variety of dry and wet cat food known for its advertising jingle. Meow Mix was introduced in 1974 and sells many flavors, including "Original Choice" and "Seafood Medley". It also is known for selling "Alley Cat" dry cat food.
In the United States, pet-food sales in 2016 reached an all-time high of $28.23 billion. [3] Mars is the leading company in the pet food industry, making about $17 billion annually in pet-care products. [4] Online sales of pet food are increasing and contributing to this growth. Online sales in the US increased 15 percent in 2015. [5]
Mars Petcare is primarily pet food manufacturing and brands as well as pet healthcare services, technologies, and brands. [5] Mars Veterinary Health.
During the 1980s, the Felix brand was facing a potential de-listing by large retailers due to poor sales and competition with their own-label cat foods. Felix only held a 6 per cent share of the UK cat food market, whereas the brand leader, Whiskas, had over 50 per cent. To combat this, the brand was re-launched in 1989 with a new product range ...
While pet food is made predominantly using byproducts from human food production, the increase in popularity of human-grade and byproduct-free pet food means there is increasing pressure on the overall meat supply. [117] [page needed] AAFCO recommends 26% crude protein for feline diets on a dry matter basis. [33]
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