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  2. Schramm's model of communication - Wikipedia

    en.wikipedia.org/wiki/Schramm's_model_of...

    There are usually many actions available. The sender may use the message to suggest the action that is most in tune with the effect they intend to provoke. For example, a political party may use a campaign event to spread fear of an external threat in order to arouse the audience's need for security. The party may then promise to eliminate this ...

  3. Source–message–channel–receiver model of communication

    en.wikipedia.org/wiki/Source–message–channel...

    The message has code, content, and treatment as its main factors, each of which can be analyzed based on its elements or based on its structure. Berlo understands the message as a physical product of the source, like a speech, a written letter, or a painting. He holds that the message has three main factors: the code, the content, and the ...

  4. Models of communication - Wikipedia

    en.wikipedia.org/wiki/Models_of_communication

    Linear transmission models describe communication as a one-way process. In it, a sender intentionally conveys a message to a receiver. The reception of the message is the endpoint of this process. Since there is no feedback loop, the sender may not know whether the message reached its intended destination. Most early models were transmission ...

  5. Communication - Wikipedia

    en.wikipedia.org/wiki/Communication

    The message is sent to a destination, who has to decode and interpret it to understand it. [37] In response, they formulate their own idea, encode it into a message, and send it back as a form of feedback. Another innovation of Schramm's model is that previous experience is necessary to be able to encode and decode messages. For communication ...

  6. Communication source - Wikipedia

    en.wikipedia.org/wiki/Communication_source

    In sending mail it also refers to the person or organization that sends a letter and whose address is written on the envelope of the letter. In finance, an issuer can be, for example, the bank system of elements. In education, an issuer is any person or thing that gives knowledge to the student, for example, the professor.

  7. Lasswell's model of communication - Wikipedia

    en.wikipedia.org/wiki/Lasswell's_model_of...

    [1] [23] [12] Feedback means that the receiver responds by sending their own message back to the original sender. This makes the process more complicated since each participant acts both as sender and receiver. For many forms of communication, feedback is of vital importance, for example, to assess the effect of the communication on the audience.

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  9. Encoding/decoding model of communication - Wikipedia

    en.wikipedia.org/wiki/Encoding/decoding_model_of...

    Hall demonstrates that if a viewer of a newscast on such topics decoded the message "in terms of the reference code in which it has been encoded" that the viewer would be "operating inside the dominant code" [7] Thus, the dominant code involves taking the connotative meaning of a message in the exact way a sender intended a message to be ...