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A fundamental difficulty with focus groups (and other forms of qualitative research) is the issue of observer dependency: the results obtained are influenced by the researcher or his or her reading of the group's discussion, thus raising questions of the validity of the research (see experimenter's bias).
Focus-group discussions help in elaborating the different viewpoints and emotional processes of each member within a group. The individual interview is simpler for the researcher to control, but a focus-group discussion helps the researcher to obtain more information in less time than individual interviews ordinarily take. However, focus-group ...
Online focus groups are appropriate for consumer research, business to business research and political research. Interacting over the web avoids a significant amount of travel expense. It allows respondents from all over the world to gather, electronically for a more representative sample.
A research question is "a question that a research project sets out to answer". [1] Choosing a research question is an essential element of both quantitative and qualitative research . Investigation will require data collection and analysis, and the methodology for this will vary widely.
The focus group is marketing research technique for qualitative data that involves a small group of people (6–10) that share a common set characteristics (demographics, attitudes, etc.) and participate in a discussion of predetermined topics led by a moderator.
A discussion group is a group of individuals, typically who share a similar interest, who gather either formally or informally to discuss ideas, solve problems, or make comments. Common methods of conversing including meeting in person, conducting conference calls , using text messaging , or using a website such as an Internet forum . [ 1 ]
A closed-ended question is any question for which a researcher provides research participants with options from which to choose a response. [1] Closed-ended questions are sometimes phrased as a statement that requires a response. A closed-ended question contrasts with an open-ended question, which cannot easily be answered with specific ...
Focus groups generally entail a largely unstructured group interview, in which the interviewer actively encourages interaction and discussion among participants. This is largely relevant when considering policy matters or perception of crime, as the interviewees do not have to be particularly affected by the subject matter at hand.