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The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [1] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [2]
The first IKEA in the U.S. was built on an outparcel space belonging to Plymouth Meeting Mall in the Philadelphia suburb of Plymouth Meeting, Pennsylvania; this store moved to Conshohocken, Pennsylvania in 2003, where IKEA's US headquarters is also based. In 1992, IKEA acquired the California-based STØR chain, adding three of that chain's four ...
The catalogue is distributed both in stores and by mail, [234] with most of it being produced by IKEA Communications AB in IKEA's hometown of Älmhult, Sweden. [235] At its peak in 2016, 200 million copies of the catalogue were distributed in 32 languages to more than 50 markets. [ 236 ]
Budget furniture giant IKEA said it has taken an emotional decision to discontinue its catalogue. The IKEA brochure is one of the world's biggest annual publications. It reached a peak in 2016 ...
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