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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. [ 1 ] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Digital marketing agencies combine copy-writing services with a range of editorial and associated services, that may include brand positioning, message consulting, social media, SEO consulting, developmental and copy editing, proofreading, fact checking, layout, content syndication, and design.
3. Conduct basic grammar editing and proofreading. AI copywriting tools can also help you self-edit your work, which can boost your grammar and writing skills.
Copywriting – Copywriting is the act of writing the text for the purpose of advertising or other forms of marketing. The product, called copy , is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
If written according to SEO copywriting rules, the submitted content will bring benefits to the publisher (free SEO-friendly content for a webpage) as well as to the author (a hyperlink pointing to his/her website, placed on an SEO-friendly webpage).
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