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  2. Alibaba Group - Wikipedia

    en.wikipedia.org/wiki/Alibaba_Group

    The two firms announced they would establish a strategic committee for potential future opportunities in online entertainment and other media areas. [156] The company was renamed Alibaba Pictures Group (SEHK: 1060). [157] In March 2015, Alibaba Group launched AliMusic as its music division. Xiami Music and Tiantian Music are two of music ...

  3. SWOT analysis - Wikipedia

    en.wikipedia.org/wiki/SWOT_analysis

    In strategic planning and strategic management, SWOT analysis (also known as the SWOT matrix, TOWS, WOTS, WOTS-UP, and situational analysis) [1] is a decision-making technique that identifies the strengths, weaknesses, opportunities, and threats of an organization or project.

  4. Market analysis - Wikipedia

    en.wikipedia.org/wiki/Market_analysis

    Changes in the market are important because they often are the source of new opportunities and threats. Moreover, they have the potential to dramatically affect the market size. Examples include changes in economic, social, regulatory, legal, and political conditions and in available technology, price sensitivity, demand for variety, and level ...

  5. Feasibility study - Wikipedia

    en.wikipedia.org/wiki/Feasibility_study

    A feasibility study is an assessment of the practicality of a project or system. A feasibility study aims to objectively and rationally uncover the strengths and weaknesses of an existing business or proposed venture, opportunities and threats present in the natural environment, the resources required to carry through, and ultimately the prospects for success.

  6. Belt and Road Initiative - Wikipedia

    en.wikipedia.org/wiki/Belt_and_Road_Initiative

    This is an accepted version of this page This is the latest accepted revision, reviewed on 10 February 2025. Chinese global infrastructure project Belt and Road Initiative Abbreviation BRI Formation 2013 ; 12 years ago (2013) 2017 (2017) (Forum) 2019 (Forum) 2023 (Forum) Founder People's Republic of China Legal status Active Purpose Promote economic development and inter-regional connectivity ...

  7. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    The marketing plan identifies key opportunities, threats, weaknesses, and strengths, sets objectives, and develops an action plan to achieve marketing goals. Each section of the 4P's sets its own objective; for instance, the pricing objective might be to increase sales in a certain geographical market by pricing their own product or service ...

  8. Economy of China - Wikipedia

    en.wikipedia.org/wiki/Economy_of_China

    The economy of the People's Republic of China is a developing mixed socialist market economy, incorporating industrial policies and strategic five-year plans. [29] China is the world's second largest economy by nominal GDP and since 2017 has been the world's largest economy when measured by purchasing power parity (PPP).

  9. Competitive advantage - Wikipedia

    en.wikipedia.org/wiki/Competitive_advantage

    In business, a competitive advantage is an attribute that allows an organization to outperform its competitors.. A competitive advantage may include access to natural resources, such as high-grade ores or a low-cost power source, highly skilled labor, geographic location, high entry barriers, and access to new technology and to proprietary information.