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Pitney Bowes unveiled its new logo in January 2015, replacing one used since 1971; the rebranding campaign, which included an updated Web site and marketing, reportedly cost between $40 million and $80 million. [6] Pitney Bowes' 2015 profits totaled $408 million, but this declined to $95 million in profits for 2016.
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As of January 28, 2009, MapInfo and Group 1 Software were operating as one division called Pitney Bowes Business Insight. [12] On August 26, 2019, Pitney Bowes sold its software division (which includes MapInfo Professional) to Syncsort for $700 million in cash. The company is rebranded as Precisely in December 2019.
In 1995, Pitney Bowes sold Dictaphone to the investment group Stonington Partners of Connecticut for a reported $462 million. [6] Dictaphone thereafter sold a range of products that included speech-recognition and voicemail software with limited success as the market only existed among some early adopters despite its vertical markets' enhancements.
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Margins matter. The more Pitney Bowes (NYS: PBI) keeps of each buck it earns in revenue, the more money it has to invest in growth, fund new strategic plans, or (gasp!) distribute to shareholders.