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The study of attitude formation is the study of how people form evaluations of persons, places or things. Theories of classical conditioning, instrumental conditioning and social learning are mainly responsible for formation of attitude.
Self-perception theory (SPT) is an account of attitude formation developed by psychologist Daryl Bem. [1] [2] It asserts that people develop their attitudes (when there is no previous attitude due to a lack of experience, etc.—and the emotional response is ambiguous) by observing their own behavior and concluding what attitudes must have caused it.
Russell Fazio is Harold E. Burtt Professor of Social Psychology at Ohio State University, where he heads Russ's Attitude and Social Cognition Lab (RASCL). [1] [2] Fazio's work focuses on social psychological phenomena like attitude formation and change, the relationship between attitudes and behavior, and the automatic and controlled cognitive processes that guide social behavior.
Attitude objects are pivotal in the formation and function of attitudes, influencing how individuals evaluate and interact with the world around them. By shaping utilitarian, social identity, and self-esteem maintenance functions, attitude objects impact both personal and social behaviors.
This categorization, an observable judgment process, was seen by Sherif and Hovland (1961) as a major component of attitude formation. [5] As a judgment process, categorization and attitude formation are a product of recurring instances, so that past experiences influence decisions regarding aspects of the current situation.
Functional attitude theory (FAT) suggests that beliefs and attitudes are influential to various psychological functions. Attitudes can be influential on many processes such as being utilitarian (useful), social, relating to values, or a reduction of cognitive dissonance. They can be beneficial and help people interact with the world.
Daryl J. Bem (born June 10, 1938) is a social psychologist and professor emeritus at Cornell University.He is the originator of the self-perception theory of attitude formation and change.
Verbalized explicit processes or attitudes and actions may change with persuasion or education; though implicit process or attitudes usually take a long amount of time to change with the forming of new habits. Dual process theories can be found in social, personality, cognitive, and clinical psychology.