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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
Most search engines employ methods to rank the results to provide the "best" results first. How a search engine decides which pages are the best matches, and what order the results should be shown in, varies widely from one engine to another. [35] The methods also change over time as Internet usage changes and new techniques evolve.
Internet research is the practice of using data from the Internet, especially free information on the World Wide Web and Internet-based resources (like online forums and social media), in research. Internet research has had a profound impact on the way ideas are formed and knowledge is created.
Indexing and classification methods to assist with information retrieval have a long history dating back to the earliest libraries and collections however systematic evaluation of their effectiveness began in earnest in the 1950s with the rapid expansion in research production across military, government and education and the introduction of computerised catalogues.
Contextual search is a form of optimizing web-based search results based on context provided by the user and the computer being used to enter the query. [1] Contextual search services differ from current search engines based on traditional information retrieval that return lists of documents based on their relevance to the query.
This example of the Pareto principle (or 80–20 rule) allows search engines to employ optimization techniques such as index or database partitioning, caching and pre-fetching. In addition, studies have been conducted into linguistically-oriented attributes that can recognize if a web query is navigational, informational or transactional.
A review of the literature on information seeking behavior shows that information seeking has generally been accepted as dynamic and non-linear (Foster, 2005; Kuhlthau 2006). People experience the information search process as an interplay of thoughts, feelings and actions (Kuhlthau, 2006). Donald O. Case (2007) also wrote a good book that is a ...
Page descriptions in search results: Once the webpages are successfully indexed by web crawlers and show in the search results with decent ranking, the next step is to attract customers to click the link to the web pages. However, the customers can't see the whole web pages at this point; they can only see an excerpt of the webpage's content ...