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An advertisement for Gleem toothpaste, featuring GL-70, from Time magazine's March 31, 1958, issue. Gleem was positioned in 1952 as a competitor to top Colgate's then top Dental Cream, with advertising coordinated by Compton Advertising, Inc. [4] The League Against Obnoxious TV Commercials included a Gleem toothpaste commercial in its list of the terrible 10 in May 1963. [5]
Toothpaste is used to promote oral hygiene; it functions as an abrasive agent that helps to remove dental plaque and food from the teeth, works to suppress halitosis, and delivers active ingredients such as fluoride or xylitol to the teeth and gums to help prevent tooth decay (cavity) and gum disease . [1]
Fluoride toothpaste, with concentrations of 1000 ppm and above, reduces the risk of dental caries in school-aged children and adolescents. [10] As primary teeth are being developed, the ingestion of fluoride causes the teeth to form stronger and more resistant to cavities, although this increases the risk of dental fluorosis.
Fluoride varnish is widely used in the United Kingdom, following guidelines from multiple sources backing its efficacy. Public Health England, a UK government organisation sponsored by the Department of Health, released guidance in 2014 recommending fluoride varnish application at least twice yearly for children and young adults. [13]
Topical fluorides are fluoride-containing drugs indicated in prevention and treatment of dental caries, particularly in children's primary dentitions. [1] The dental-protecting property of topical fluoride can be attributed to multiple mechanisms of action, including the promotion of remineralization of decalcified enamel, the inhibition of the cariogenic microbial metabolism in dental plaque ...
For many parents, getting their children to brush their teeth regularly can be a challenge. But now there's a new concern: could your child be using too much toothpaste? 40 percent of kids use too ...