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Many celebrities have signed contracts with perfume houses to associate their name with a signature scent, as a self-promotion campaign. [1] The scents are then marketed; the association with the celebrity's name usually being the selling point of the campaign.
Ybry is a French luxury perfume and fashion house founded in 1925 by Simon Jaroslawski. It formerly resided at 6 rue Ybry, Neuilly (Seine). [1] [2] In 2005 the brand was revitalized and the trademark and original bottle designs were filed for international protection.
Arpège (pronounced) is a 1927 perfume created by perfumers André Fraysse and Paul Vacher for Jeanne Lanvin and presented to her musician daughter Marie-Blanche on her 30th birthday. [2] [3] Its name is a derivation of the musical term arpeggio. [2] Arpège is considered among the world's classic perfumes. [2]
The ex-retail CEO offered DailyFinance a rare glimpse into the breakdown of the costs built into department store prestige fragrances, using an average $100, 3.5 ounce bottle of a "celebrity ...
Heat is packaged in a red triangular bottle. The top of the bottle is edged with a gold band and the words "Beyoncé" and "Heat" and the cap is etched with the letter B. [3] The scent has been described as floral, fruity and woody, and it was marketed as both "feminine and irresistible" by the entertainer's official perfume website. [10]
Light Blue is a fragrance line by Italian fashion designers Dolce & Gabbana which was launched in 2001 and has won numerous fragrance-industry awards. The men's version (Light Blue Pour Homme) was released in 2007 and has also won awards, including the FiFi Awards in 2008.