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Google Digital Garage is a nonprofit program designed to help people improve their digital skills. [1] It offers free training, courses and certifications [2] [3] via an online learning platform and educational partnerships. Google Digital Garage was created by Google in 2015. [4]
Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
DigiSkills.pk is an online training program in Pakistan. This is an initiative of the Government of Pakistan spearheaded by Ministry of Information Technology and Telecommunication through Ignite - National Technology Fund (formerly National ICT R&D Fund) and executed by Virtual University of Pakistan. [1] [2] [3]
[15] [16] Fashion consumers, specifically those in generations Y and Z, may be more influenced by influencers in the context of the fashion industries as they often view them as friends and personal assistants. [15] Fashion influencer marketing on social media platforms have led fashion consumption on social sopping services. [17]
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
This process is known as social mediation. Marketing communication platforms personalizes and expends marketing contents in an automated fashion based on the profile of the recipients. [16] A platform functions as a similar principle in marketing communications, providing awareness and information about a specific brand or product. [21]
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