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  2. Mission statement - Wikipedia

    en.wikipedia.org/wiki/Mission_statement

    A mission statement is a short statement of why an organization exists, what its overall goal is, ... An example of a good mission statement would be Google's, which ...

  3. Mission Statement: Window to a Company's Soul - AOL

    www.aol.com/news/2012-06-19-mission-statement...

    Often overlooked as meaningless, a solid mission statement can be the difference between a mediocre and a truly great business. To be effective, a mission statement needs two key traits ...

  4. Five paragraph order - Wikipedia

    en.wikipedia.org/wiki/Five_paragraph_order

    For example, The mission to is to conduct a fighting patrol in order to eliminate any enemy positions so that the platoon can keep advancing into enemy territory safely. The mission statement is extremely important as it is more than likely the only bit of the briefing squaddies are bothered to listen to. So make it short sharp and to the point.

  5. Vision statement - Wikipedia

    en.wikipedia.org/wiki/Vision_statement

    The vision and mission statements of the LUMO Community Wildlife Sanctuary. A vision statement is a high-level, [1] inspirational [1] statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with.

  6. Mission-driven marketing - Wikipedia

    en.wikipedia.org/wiki/Mission-driven_marketing

    Values based organizations are mission-driven. Therefore, central to mission-driven marketing philosophy is adherence to the organization's core values, and using its mission statement as the basis for planning and implementation of marketing strategy. Market factors are taken into account, but the mission is the final

  7. The World Bank Group's Uncounted - The Huffington Post

    projects.huffingtonpost.com/projects/worldbank...

    The World Bank Group is the globe’s most prestigious development lender, bankrolling hundreds of government projects each year in pursuit of its high-minded mission: to combat the scourge of poverty by backing new transit systems, power plants, dams and other projects it believes will help boost the fortunes of poor people. Read more »

  8. Intent (military) - Wikipedia

    en.wikipedia.org/wiki/Intent_(military)

    Commanders may also use the commander's intent to explain a broader purpose beyond that of the mission statement. The mission and the commander's intent must be understood two echelons down. (U.S Army 2003, para. 4-27) [ 10 ] Pigeau and McCann (2006) [ 17 ] state that intent is more than an aim or a purpose; they state that Intent contains the ...

  9. Oklahoma officer charged for slamming 71-year-old man to the ...

    www.aol.com/news/oklahoma-officer-charged...

    Prosecutors charged an Oklahoma City police officer with felony assault on Thursday after he slammed a 71-year-old man to the ground, breaking his neck, following an argument over a traffic ticket.