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Jockey International, Inc. is an American manufacturer and retailer of underwear, sleepwear, and sportswear for men, women, and children. The company is based in Kenosha, Wisconsin . Jockey invented the first men's Y-Front brief in 1934 and it is a recognized trademark in 120 countries.
The back is wider than a thong, but often smaller than other women's brief styles, making Brazilian briefs an ideal choice for women to avoid showing a visible panty line without having to wear a thong. Briefs is also the name given to costumed outerwear worn by female dancers and athletes in sports such as cheerleading, figure skating, and tennis.
In 1985 Jockey International president Howard Cooley stated that women often shop more than men do, and men request women to buy underwear for them. [32] According to multiple studies conducted c. 1985 , 60-80% of men's undergarments for sale had been purchased by women.
The company expanded into women's underwear in the 1920s, and starting in 1931, offered Foundettes, which used an elasticized yarn to produce a combination foundation garment that combined a brassiere and a girdle. [12] Munsingwear was the largest employer of women in the state of Minnesota; at one point, 85% of its 3,000 employees were women. [13]
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Man wearing jeans over boxer shorts. In 1925, Jacob Golomb, founder of Everlast, designed elastic-waist trunks to replace the leather-belted trunks then worn by boxers.These trunks, now known as boxer trunks, immediately became famous, but were later eclipsed by the popular Jockey-style briefs beginning in the late 1930s.
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