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Oberto continued to grow through the 1960s with the production of its flagship beef jerky product and introduction of the product at Safeway stores in 1967. Safeway was the first national grocery chain to carry Oberto jerky. [8] [9] In 1990, Laura Oberto joined her father in a leadership role and became the co-chairman of the company.
World Beef Report is edited every Wednesday and goes to whoever pays an annual subscription. It has a Spanish version, called Faxcarne. The report is acquired by meatpackers, traders, brokers, producers, importers, international transport and logistics companies, as well as financial institutions of the whole world.
In April 2015 Jack Link's Beef Jerky changed its logo "to better represent the brand’s 'Feed Your Wild Side' positioning and overall appeal." [11] This new logo was designed by Davis Design of Mississauga, Ontario. [1] In 2017, Jack Link's extended its "Messin' with Sasquatch" ad campaign to feature NBA player Karl-Anthony Towns. [12]
Snacking is big business — probably bigger than it's ever been before. In 2019, the International Food Information Council Foundation commissioned its annual Food and Health Survey, finding that ...