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The Content Authenticity Initiative (CAI) is an association founded in November 2019 by Adobe, The New York Times and Twitter. [1] [2] [3] The CAI promotes an industry standard for provenance metadata (also known as Content Credentials [4]) defined by the Coalition for Content Provenance and Authenticity (C2PA).
At Adobe, we’re leading a cross-industry effort through the Content Authenticity Initiative to develop a new approach to attribution: Content Credentials. Content Credentials are built on an ...
First announced in 2019, Adobe’s Content Authenticity Initiative (CAI) project has since released a whitepaper on a technology to do just that, introduced the system into its own software and ...
The company said it will also be joining the Adobe-led Content Authenticity Initiative, which seeks to promote transparency and provide context in digital media.
Santiago Lyon is Head of Advocacy and Education for the Content Authenticity Initiative, an Adobe-led community of major media and technology companies developing open-source technology to fight mis/disinformation.
Other platforms that adopt Content Credentials will be able to automatically label it. TikTok said it's the first video-sharing platform to put the credentials into practice and will join the Adobe-led Content Authenticity Initiative to help push the adoption of the credentials within the industry.
Adobe first announced the Creative Cloud in October 2011. Another version of Adobe Creative Suite was released the following year. [6] On May 6, 2013, Adobe announced that they would not release new versions of the Creative Suite and that future versions of its software would be available only through the Creative Cloud.
Adobe has spent the last four years garnering support for its broader initiative to create an industry standard around content authenticity, which includes the use of Content Credentials. In the ...