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Henkel Corporation, doing business as Henkel North American Consumer Goods and formerly The Dial Corporation, is an American company based in Stamford, Connecticut. [2] [3] [4] It is a manufacturer of personal care and household cleaning products and is a subsidiary of multinational company Henkel AG & Co. KGaA (Henkel Consumer Goods Inc.).
Dial is an American brand of soap, body wash and hand sanitizer manufactured by Henkel North American Consumer Goods, the American subsidiary of Henkel AG & Co. KGaA. It was the world's first antibacterial soap.
Coast bar-soap brand sold to Dial Corporation in 2000 and is owned by High Ridge Brands. Dial is owned by Henkel. Comet, a long-time P&G brand of cleanser is owned by Prestige Brands; Crisco (vegetable oil and shortening) sold to The J.M. Smucker Company then sold to B&G Foods
In 1964, the company was sold to Purex Corporation for $5 million. [3] The Greyhound Corporation acquired the consumer products business of Purex (which included Fels-Naptha) in 1985 and was combined with Greyhound's Armour-Dial division, forming The Dial Corporation. [4] In December 2003, Dial was sold to Henkel for $2.9 billion. [5]
Henkel AG & Co. KGaA, commonly known as Henkel, is a German multinational chemical and consumer goods company headquartered in Düsseldorf, Germany.Founded in 1876, the DAX company is organized into two globally operating business units (Consumer Brands, Adhesive Technologies) and is known for brands such as Loctite, Persil, [2] Fa, Pritt, Dial and Purex.
Coast is an American brand of deodorant soap and body wash owned by Soldalis USA (formerly High Ridge Brands Company). It was originally introduced by Procter & Gamble in 1976. Its marketing catchphrase is "The Eye Opener!" Originally a bar soap, the company also began to produce body wash in 2003. [1]