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History. Early years: the "Gebrüder Dassler Schuhfabrik" (left): Adolf Dassler, founder of Adidas, c. 1915; (right): the 'Dassler Brothers Shoe Factory' near Herzogenaurach train station in 1928.
Gold medals in Amsterdam (1928), Los Angeles (1932) and Berlin (1936) are the first rewards and milestones – and only the start of our story. Adi Dassler, founder of adidas, in the Gebrüder Dassler Schuhfabrik. Lina Radke wearing Gebrüder Dassler shoes. Adi Dassler gathering feedback from athletes.
Adidas, German manufacturer of athletic shoes and apparel and sporting goods. In the early 21st century it was the largest sportswear manufacturer in Europe and the second largest (after Nike) in the world. Adidas products are traditionally marked with a three-stripe trademark.
The adidas background is a long history of collaboration and innovation. As one of the oldest companies in the worldwide sporting goods industry, there have been many highs (and some lows) that have shaped the company for more than 70 years.
The ‘70s brought us iconic music, culture, and fashion, as well as prominent moments in sports history. From the Telstar, the World Cup’s first official soccer ball, to the first edition of the cult favorite adidas Superstar, the ‘70s proved to be an influential period for today’s culture.
In 1920, at the age of 20, avid soccer player Adolph (Adi) Dassler, son of a cobbler, invented spiked shoes for track and field. Four years later Adi and his brother Rudolph (Rudi) founded the German sports shoe company Gebrüder Dassler OHG —later known as Adidas.
adidas came to being on August 18, 1949, with just 47 employees working for the sporting goods company in the small Franconian town of Herzogenaurach, Germany. 75 years later, the company now has over 59,000 employees with a business footprint that covers every continent.
Discover Adidas History and journey, from humble roots to global prominence. Explore milestones, innovation, and cultural impact on Sportswear.
The story about Adidas origin, how the company started, earned a place as a reputable sports brand, and its logo history is intriguing. Adidas is one of the most revered and renowned footwear and clothing companies in the globe.
Born from a brotherly feud in 1949, adidas had a meteoric rise to icon status. From outfitting athletes to rap stars, check out our full history of adidas!