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  2. East Bakersfield - Wikipedia

    en.wikipedia.org/wiki/East_Bakersfield

    It would eventually become East Bakersfield. [2] A post office opened in Sumner in 1876. [3] Since the train went through Sumner, instead of Bakersfield, it was a serious competitor to the city. However, the citizens of Bakersfield rallied, and maintained a presence in their city. [2] By 1888, a street car line was built between Bakersfield and ...

  3. McDonald's launches new growth strategy; beats profit ... - AOL

    www.aol.com/news/mcdonalds-launches-growth...

    The world's biggest burger chain beat revenue and profit estimates for the third quarter on Monday as customers in the United States ordered more hamburgers and fries in drive-through outlets and ...

  4. Strategic competitiveness - Wikipedia

    en.wikipedia.org/wiki/Strategic_competitiveness

    In Australia, McDonald's is known as Mocca because Australians tend to abbreviate names in order to avoid pronouncing too many syllables. However, a recent study determined that its success is due to a factor that goes beyond these little details, and that is knowledge of their customers' preferences. [1] McDonald's Strategic Competitiveness

  5. McDonald's latest strategy confirms the death of the ... - AOL

    www.aol.com/article/finance/2018/02/01/mcdonalds...

    The fast-food chain attributed its success to its revamped value menu, including its McPick 2 promotion and offer of any sized soft drink for $1.

  6. Inside the Coffee Wars: McDonald's New Strategy to Take On ...

    www.aol.com/2014/01/31/inside-the-coffee-wars...

    McDonald's is hoping to poach coffee-drinking customers from Starbucks , as the fast-food chain attempts to refresh slowing sales in the United States, McDonald's largest market. Increased ...

  7. Bakersfield Department of Economic and Community Development

    en.wikipedia.org/wiki/Bakersfield_Department_of...

    In addition to running the auditorium and convention center, it started promoting Bakersfield to outside companies and visitors. The goal was to increase the number of companies doing business within the city. The department would continue to run the facilities until 1998 and the construction of the Centennial Garden (later renamed Rabobank Arena).

  8. McDonald's plans record global expansion, remains optimistic ...

    www.aol.com/finance/mcdonalds-plans-record...

    McDonald's is serving up a sizzling growth plan for its investors as it looks to expand its customer base worldwide.The Golden Arches chain announced during Investor Day its ambition to expand to ...

  9. McDonald's - Wikipedia

    en.wikipedia.org/wiki/McDonald's

    The oldest operating McDonald's restaurant is the third one built, opened in 1953. It is located at 10207 Lakewood Blvd. at Florence Ave. in Downey, California (at . Siblings Richard and Maurice McDonald opened the first McDonald's at 1398 North E Street at West 14th Street in San Bernardino, California, on May 15, 1940.