Search results
Results From The WOW.Com Content Network
In the same year Lilien G. L. and A. Rangaswamy published Marketing Engineering: Computer-Assisted Marketing Analysis and Planning, [3] Fildes and Ventura [4] praised the book in their review, while noting that a fuller discussion of market share models and econometric models would have made the book better for teaching and that "conceptual ...
Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
The GM-NAA I/O input/output system of General Motors and North American Aviation was the first operating system for the IBM 704 computer. [1] [2] It was created in 1956 by Robert L. Patrick of General Motors Research and Owen Mock of North American Aviation. [1] It was based on a system monitor created in 1955 by programmers of General Motors ...
Edmund Jerome McCarthy (February 20, 1928 – December 3, 2015) was an American marketing professor and author. He proposed the concept of the 4 Ps marketing mix in his 1960 book Basic Marketing: A Managerial Approach, which has been one of the top textbooks in university marketing courses since its publication.
The history of the personal computer as a mass-market consumer electronic device began with the microcomputer revolution of the 1970s. A personal computer is one intended for interactive individual use, as opposed to a mainframe computer where the end user's requests are filtered through operating staff, or a time-sharing system in which one large processor is shared by many individuals.
CD and DVD discs can be used as part of e-communications. Entire marketing presentations, catalogs, brochures and price lists can be stored on a CD. CDs are small and simple to hand out to target audiences and most modern computers have CD drive readers, however, most of the same information can be presented on a website or email. [42]
An information system (IS) is a formal, sociotechnical, organizational system designed to collect, process, store, and distribute information. [1] From a sociotechnical perspective, information systems comprise four components: task, people, structure (or roles), and technology. [2]