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A 1953-55 Lesney-Matchbox Road Roller, one of the first toys to be produced under the Matchbox name. The Matchbox name originated in 1953 as a brand name of the British die-casting company Lesney Products, whose reputation was moulded by [2] John W. "Jack" Odell (1920–2007), [3] Leslie Charles Smith (1918–2005), [4] and Rodney Smith.
The Matchbox brand as well as Lesney's tooling were bought by and became a division of Universal Holdings/Universal Toys, where the company re-formed as "Matchbox International Ltd." Tooling and production were moved to Macau. Jack Odell went on to form a new company, Lledo, where he produced models similar to early Matchbox Models of Yesteryear.
A Matchbox sized Corgi Jr. Mercedes-Benz 240 Diesel Taxi. The Husky name was rebranded "Corgi Jr." about 1970. By 1970 the exclusive marketing contract with Woolworth had come to an end and realising that the Husky range could now be sold alongside Matchbox in a variety of outlets the series was re-launched as Corgi Juniors to integrate it into the Corgi Toys family, and the existing Husky ...
Francorchamps – Belgian maker of Formula One race car models, possibly for sale at the Spa track [30] Franklin Mint – Intricate die-casts, primarily 1:24 scale. French Dinky – Dinky line made in France. Frontiart Model Co., Ltd. – Model car maker located in China and produces mostly 1:43, 1:18, resin models, some with opening features.
In the 1980s, Matchbox began issuing model cars of the 1950s and 1960s through the "Dinky Collection" – these models were marketed toward adult collectors. The models, like a Wolseley Hornet or a 1953 Buick Skylark convertible, were attractive and honoured the tradition of the Dinky name in realism.
Initially, model railways and accessories were made and the firm was known as "Rail-Route". By 1964, the first cars came to market, and in 1967, the name was changed to Majorette. Majorette became the main French manufacturer of Matchbox-like miniature vehicles (which scale variously pegged to 3 inches long). The company soon became the largest ...