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Promoting change and innovation; Establishing individuality; Groupthink; Avoiding sycophancy; The Double Diamond Model proposed by Paul R. Nail, Stefano I. Di Domenico, and Geoff MacDonald is a unified continuous response model that addresses anticonformity. The unified model incorporates two types of conformity and three types of anticonformity.
When the communication adds to the recipient's knowledge of the norms and increases their conformity. When non-conformity to their own group results in feelings of guilt or social punishment. When the communicator's position is too far from the recipient's position and thus produces a "contrast" effect and thus enhances their original attitudes.
Interpersonal influence [1] is a type of social influence which results from group members encouraging, or forcing, conformity while discouraging, and possibly punishing, nonconformity. It is one of three types of social influences that lead people to conform to the majority, or the group's norms.
As the group becomes more important to a person, physically closer to him/her, and larger in number, Social Impact Theory predicts that conformity to group norms will increase. However, the size of the group only affects conformity to an extent—as a group expands past 3–5 members, the effect levels off. [12]
In the early seventies, Hill and Grunner reported that more than 100 theories of group development existed. [1] Since then, other theories have emerged as well as attempts at contrasting and synthesizing them. As a result, a number of typologies of group change theories have been proposed. A typology advanced by George Smith (2001) based on the ...
The social identity model of deindividuation effects (or SIDE model) is a theory developed in social psychology and communication studies. SIDE explains the effects of anonymity and identifiability on group behavior. It has become one of several theories of technology that describe social effects of computer-mediated communication.
In psychology, the Asch conformity experiments or the Asch paradigm were a series of studies directed by Solomon Asch studying if and how individuals yielded to or defied a majority group and the effect of such influences on beliefs and opinions.
The interactions that are used in the majority of the theories on this topic look at the individual human interactions with technological equipment, but there is also a sub-group for the group of people interacting with technology. The theories described are, according to some critiques, purposefully made vague and ambiguous, as the ...