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  2. Mission statement - Wikipedia

    en.wikipedia.org/wiki/Mission_statement

    Vision statements tend to be more related to strategic planning and lean more towards discussing where a company aims to be in the future. Religious mission statements are less explicit about key market, contribution and distinction, but clearly describe the organization's purpose. [11]

  3. Vision statement - Wikipedia

    en.wikipedia.org/wiki/Vision_statement

    The vision and mission statements of the LUMO Community Wildlife Sanctuary. A vision statement is a high-level, [1] inspirational [1] statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with.

  4. Mission Statement: Window to a Company's Soul - AOL

    www.aol.com/news/2012-06-19-mission-statement...

    Often overlooked as meaningless, a solid mission statement can be the difference between a mediocre and a truly great business. To be effective, a mission statement needs two key traits ...

  5. Strategic planning - Wikipedia

    en.wikipedia.org/wiki/Strategic_planning

    Inputs are gathered to help establish a baseline, support an understanding of the competitive environment and its opportunities and risks. Other inputs include an understanding of the values of key stakeholders, such as the board, shareholders, and senior management. These values may be captured in an organization's vision and mission statements.

  6. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    A mission statement is a clear and concise statement of the organization's reason for being and its scope of operations, [44] while the generic strategy outlines how the company intends to achieve both its vision and mission. [45] Mission statements should include detailed information and must be more than a simple motherhood statement. [46]

  7. High performance organization - Wikipedia

    en.wikipedia.org/wiki/High_performance_organization

    HPOs implement vision statements that are specific, strategic, and carefully crafted. [12] Leaders propagate the vision at all levels by ensuring that activities are aligned with vision and strategy of the organization. [1] HPOs also set lofty, but measurable and achievable goals for their organization in order to guide their vision. [3]

  8. Strategic management - Wikipedia

    en.wikipedia.org/wiki/Strategic_management

    Michael D. Watkins (2007) argued that strategic management operates as a critical bridge between an organization's mission, vision, and execution. He asserted that if the mission statement and goals answer the 'what' question, and if the vision statement answers the 'why' questions, then strategy provides answers to the 'how' question of ...

  9. Organizational analysis - Wikipedia

    en.wikipedia.org/wiki/Organizational_analysis

    The mission and capacity of the organization are misaligned due to a few key factors. The mission of the organization is vague and overly broad, which led the staff and Board to develop opposing views of the mission. Most importantly, they could not agree on who their target demographic was.