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According to The Role of the Fashion Buyer, [clarification needed] buyers typically specialize in one type of merchandise such as women's dresses. However, in a smaller retailer a buyer may buy for a larger, less specialized range such as women's casualwear which may include shirts, skirts, pants, and jackets.
Fashion merchandising can be defined as the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc. Merchandising, within fashion retail, refers specifically to the stock planning, management, and control process. Fashion ...
A fashion buyer selects and buys the mix of clothing available in retail shops, department stores, and chain stores. Most fashion buyers are trained in business and/or fashion studies. A seamstress sews ready-to-wear or mass-produced clothing by hand or with a sewing machine, either in a garment shop or as a sewing machine operator in a factory ...
MILAN — While somewhat elusive to a casual observer, the role of chief brand officer is becoming increasingly relevant in the fashion and luxury industry. Case in point: Moncler on Tuesday said ...
A study in 2002 (Sen et al., 2002) [28] found that clothing retailers will have the most success enticing their customers into their store by focusing on communicating current fashion trends and styling suggesting and ensure that they have a strong store image portrayed in the window display. Sen et al.'s study was an in-depth analysis of the ...
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Fashion is a term used interchangeably to describe the creation of clothing, footwear, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into outfits that depict distinctive ways of dressing (styles and trends) as signifiers of social status, self-expression, and group belonging.
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