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Crest is an American brand of toothpaste and other oral hygiene products made by American multinational Procter & Gamble (P&G) and sold worldwide. In many countries in Europe, such as Germany, Bulgaria, Serbia, Ukraine, Belarus, Russia, Poland, Hungary, Latvia, Romania, Estonia and Lithuania, it is sold as Blend-A-Med, the name of an established German toothpaste acquired by P&G in 1987 ...
Procter & Gamble was impressed with their research and decided to underwrite their formula and sell it as Crest Toothpaste in 1956. Crest Toothpaste became the first toothpaste to earn the American Dental Association (ADA) endorsement. Muhler and his team received royalties from Procter & Gamble which they used to help establish the Oral Health ...
In 1960 Crest became the first toothpaste to be endorsed by the American Dental Association as an effective decay-preventing agent. [ 3 ] [ 4 ] In 1959 he cowrote one of the first widely used textbooks of college chemistry titled General Chemistry , which was published in six editions.
Gleem toothpaste (still being made by P&G, merged into the Crest brand as Crest Fresh and White) [16] Hawaiian Punch is owned by Keurig Dr Pepper; Iams cat and dog foods, sold to Mars Incorporated in 2014. [17] Infusium 23 (shampoos/conditioners) sold to Helen of Troy Limited's Idelle Labs unit in March 2009
An advertisement for Gleem toothpaste, featuring GL-70, from Time magazine's March 31, 1958, issue. Gleem was positioned in 1952 as a competitor to top Colgate's then top Dental Cream, with advertising coordinated by Compton Advertising, Inc. [4] The League Against Obnoxious TV Commercials included a Gleem toothpaste commercial in its list of the terrible 10 in May 1963. [5]
Gleem Toothpaste, 53 cents. In today's dollars: $5.44 Do you remember Gleem Toothpaste? In the 1960s, it gave brands like Crest and Colgate a run for their money, and commercials implored shoppers ...
Parents filed complaints on Monday in federal courts in Illinois and California over products such as Procter & Gamble's Kid's Crest toothpaste and several products sold under Colgate's namesake ...
In 1955, Procter & Gamble began selling the first toothpaste to contain fluoride, known as Crest. [12] Branching out once again in 1957, the company purchased paper mills from Charmin and began manufacturing toilet paper and other tissue paper products.