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Spirit of Ecstasy, the bonnet mascot sculpture on Rolls-Royce cars. Rolls-Royce Motor Cars Limited was created as a wholly owned subsidiary of BMW in 1998 after BMW licensed the rights to the Rolls-Royce brand name and logo from Rolls-Royce Holdings plc, [6] and acquired the rights to the Spirit of Ecstasy and Rolls-Royce grille shape trademarks from Volkswagen AG.
After the First World War, Rolls-Royce successfully avoided attempts to encourage British car manufacturers to merge. Faced with falling sales of the 40/50 Silver Ghost in short-lived but deep postwar slumps Rolls-Royce introduced the smaller, affordable Twenty in 1922, effectively ending the one-model policy followed since 1908. [2]
Rolls-Royce Motors was a British luxury car manufacturer, created in 1973 during the de-merger of the Rolls-Royce automotive business from the nationalised Rolls-Royce Limited. It produced luxury cars under the Rolls-Royce and Bentley brands. Vickers acquired the company in 1980 and sold it to Volkswagen in 1998.
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It remains in existence today, still in liquidation. Its business and assets were bought by the government using a company created for the purpose named Rolls-Royce (1971) Limited. Rolls-Royce Motors was separated out in 1973. Rolls-Royce (1971) Limited currently carries on the business under the name Rolls-Royce plc. [10]
Torsten Müller-Ötvös, Rolls-Royce Motor Cars CEO poses for a photo at The Quail, A Motorsport Gathering on August 18, 2023 in Carmel, California.
Rolls-Royce opened its new Technology and Logistics Centre (TLC) in January 2016. The 30,000 square metres (320,000 sq ft) facility is located in Bognor Regis, eight miles from the Goodwood plant. The TLC provides logistics support to the manufacturing plant for current and future models, and consolidates three operations: an inbound warehouse ...
The British marque’s reputation was duly noted as far back as 1907, when the British publication Autocar called Rolls-Royce the “best car in the world.” Arguably, that title, bestowed 115 ...