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  2. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [1]

  3. Advertising - AOL Help

    help.aol.com/products/advertising

    AOL Advertising provides advertisers, agencies and publishers with the most powerful, comprehensive and efficient online advertising tools available anywhere.

  4. Data management platform - Wikipedia

    en.wikipedia.org/wiki/Data_management_platform

    This includes online campaign data and customer journey data. 3rd party data – data delivered by data providers, which is available on the market for purchase. [6] There are also three main types of data collected by DMPs: Observed data – the digital footprint of internet users, i.e. search history or type of web browser used.

  5. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  6. Category:Online advertising methods - Wikipedia

    en.wikipedia.org/wiki/Category:Online...

    This page was last edited on 27 September 2019, at 07:08 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.

  7. Ad tracking - Wikipedia

    en.wikipedia.org/wiki/Ad_Tracking

    There are several tools to track online ads: banner ads, ppc ads, pop-up ads, and other types. Many online advertising companies such as Google offer their own ad tracking service (Google Analytics) in order to effectively use their service to generate a positive ROI. Third-party ad tracking services are commonly used by affiliate marketers.

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