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Earl Scheib Auto Painting sign, Olympic Boulevard, Beverly Hills, California, 1991 Founded by Earl Scheib (February 28, 1908 – February 29, 1992) [2] in Los Angeles in 1937, [3] the company grew quickly following World War II and by 1975 had branches in Germany and England, all company-owned, with Scheib manufacturing his own paint through a wholly owned subsidiary.
Through the 1980s and 1990s, the company ran a television and radio ad campaign featuring the slogan "Uh oh, better get Maaco". [3] [4] With the exception of several years in the 2010s, the catchphrase is still in use today. MAACO was the sponsor of the Maaco Bowl Las Vegas from 2009–2012 at a reported $1 million a year. [5]
Automotive paint is paint used on automobiles for both protective and decorative purposes. [1][2] Water-based acrylic polyurethane enamel paint is currently the most widely used paint for reasons including reducing paint's environmental impact. Modern automobile paint is applied in several layers, with a total thickness of around 100 μm (0.1mm).
Video of the color change effect. ChromaFlair is a pigment used in paint systems, primarily for automobiles. When the paint is applied, it changes color depending on the light source and viewing angle. It was created at Optical Coating Laboratory, Inc. (OCLI) [later JDS Uniphase and Viavi Solutions] in 1979 and is used by DuPont and PPG. [1][2]
Martino was born in Philadelphia, Pennsylvania. He, along with Robert Morgan, was a co-founder of the AAMCO transmission repair franchise in 1963, the name for which was created as an acronym of his initials. After selling his interest in AAMCO in 1967, he founded the anagrammed acronym MAACO autobody and paint-service franchise in 1972, of ...
t. e. In the United States, the automotive industry began in the 1890s and, as a result of the size of the domestic market and the use of mass production, rapidly evolved into the largest in the world. The United States was the first country in the world to have a mass market for vehicle production and sales and is a pioneer of the automotive ...
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