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  2. William Post (businessman) - Wikipedia

    en.wikipedia.org/wiki/William_Post_(businessman)

    The pastries were initially called "fruit scones" but the name was changed to "Pop-Tarts", an allusion to the pop art trend at the time. [1] The first batch of Pop-Tarts was released to grocery stores in 1964 in Cleveland, Ohio, and quickly sold out. [8] In 1967, Post thought icing would be an ideal addition to the product.

  3. Pop-Tarts - Wikipedia

    en.wikipedia.org/wiki/Pop-Tarts

    Pop-Tarts World, New York. In the early 1960s, Kellogg's biggest competitor, Post, invented a process for dehydrating food and enclosing it in foil to keep it fresh.. Originally used for dog food, they were looking to expand their breakfast market and adapted the process to a new toaster-prepared breakfas

  4. William Post, who played a key role in developing Pop-Tarts ...

    www.aol.com/news/william-post-played-key-role...

    William Post, a Michigan man who played an important role in the development of Pop-Tarts, has died at age 96. Post died Saturday, according to a family obituary which provided no details on his ...

  5. William ‘Bill’ Post, who helped invent Pop-Tarts, has died

    www.aol.com/william-bill-post-helped-invent...

    William “Bill” Post, who helped create Pop-Tarts, the pantry staple that reinvented breakfast for the masses, has died. He was 96. “We are deeply saddened to share the news that William ...

  6. Who is William Post and how did he invent Pop-Tarts? - AOL

    www.aol.com/finance/16-old-truck-washer-inventor...

    Although Post is dubbed as Pop-Tarts’ official inventor with an estimated net worth of about $8 million, he shied away from taking all the credit. “Bill would say, ‘I assembled an amazing ...

  7. Toast'em Pop Ups - Wikipedia

    en.wikipedia.org/wiki/Toast'em_Pop_Ups

    However, the announcement came well ahead of the company's ability to produce and distribute the product, during which time rival Kellogg's was able to release their new product, Pop Tarts. [2] Country Squares sold very poorly compared to Pop Tarts, and Post changed the product's name to Toast'em Pop Ups in 1965.

  8. Pop-Tarts co-inventor William ‘Bill’ Post dies at 96 - AOL

    www.aol.com/pop-tarts-co-inventor-william...

    William “Bill” Post, who transformed breakfast by helping to invent Pop-Tarts, has died, according to an obituary by Michigan’s MKD Funeral Homes. He was 96. A native of Grand Rapids ...

  9. Toaster pastry - Wikipedia

    en.wikipedia.org/wiki/Toaster_pastry

    Pop-Tarts: the top selling brand of toaster pastry for many years, first introduced by Kellogg's in 1964. [2] Toast'em Pop Ups: Toast'ems began production in February 1964 as Post Country Squares. The name changed in 1965 to Toast'em Pop Ups. The brand was sold to Schulze and Burch in 1971. [3]