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Billabong only announced a single acquisition in 2009 with the purchase of Swell, a US-based online retailer of board-sports brands, for an undisclosed sum. [19] Billabong began 2010 with the signing of a 10-year licensing deal with popular skateboard company Plan B, and Plan B subsequently entered into a partnership arrangement with Element. [20]
Jenks' idea for clothing under the Ocean Pacific label quickly became popular with the surf culture with its instantly recognizable "OP" logo. [ 2 ] OP's designs showed the visual aesthetic of each era through the years, from the primary color stripes of the 1970s to the bright neon and geometric shapes of the 1980s. [ 1 ]
She received considerable commercial exposure after a series of beachwear ads predominantly for Australian surf chain Billabong, in which Kerr modelled surf brands Tigerlily, Roxy, Billabong Girls, and One Teaspoon. [2] Kerr was also the brand ambassador of Australia's most recognised swimwear brand, Seafolly. [12]
The shows had commercial ties with the Billabong surf brand. Included in the lineup was Surf Shorts , a show featuring participants in the Jack McCoy Surf Film Festival, and Girls Get Out There , an edutainment program on female surfers.
Quiksilver is an Australian brand of surf-inspired apparel and accessories that was founded in 1969 in Torquay, Victoria, but is now based in Huntington Beach, California.It is one of the world's largest brands of surfwear and boardsport-related equipment. [3]
Mary Grant Bruce, 1912. Mary Grant Bruce (24 May 1878 – 2 July 1958), also known as Minnie Bruce, was an Australian children's author and journalist. While all her thirty-seven books enjoyed popular success in Australia and overseas, particularly in the United Kingdom, she was most famous for the Billabong series, focussing on the adventures of the Linton family on Billabong Station in ...