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Alberto-Culver was purchased by consumer goods company Unilever on September 27, 2010 for US$3.7 billion. [10] The terms of the acquisition required Unilever to divest selected hair care brands and its entire food business in the USA to other companies to satisfy antitrust concerns (in the late 1990s, Unilever had purchased Alberto-Culver's historic Chicago rival, Helene Curtis).
In 2012, the Coast brand was sold by Henkel to Brynwood Partners VI LP, a Stamford, Connecticut-based firm, through its subsidiary, High Ridge Brands Company (HRB), which owns a variety of personal care products, including Zest, Alberto VO5, and Rave. [3] HRB was acquired by Italian company Sodalis Group in October 2024. [4]
VO5 may refer to: VO5 (band), an American disco band; Alberto VO5, a brand of shampoo formerly owned by Alberto-Culver This page was last edited on 21 ...
In 2015 VO5 released the album Dance Originality. [1] A music video for the single "Dance Originality" won the VOTD.TV award [2] and was on rotation on MTV. [3] VO5 has shared a stage with disco legends the Village People and KC and the Sunshine Band. [4] VO5 performed at the 2012 Scott Walker recall election mass protests alongside Michelle ...
Salon Selectives is a line of hair care products, ranging from shampoos and hair conditioners to hair mousses, sprays, gels, and oils.Introduced by Helene Curtis in 1987, Salon Selectives is considered the first salon-inspired mass market hair care brand.
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