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The dance. Inspired by recent dance crazes that had popularized some rappers from Atlanta, Soulja Boy (DeAndre Way) and his friends invented the dance moves that gave rise to "Crank That": As summarized by The Wall Street Journal, "dancers bounce back on their heels, ripple their hands, crank their wrists like motorcyclists, then lunge into a Superman pose".
DeAndre Cortez Way (born July 28, 1990), [1] [2] known professionally as Soulja Boy (formerly Soulja Boy Tell 'Em), is an American rapper and record producer. He rose to prominence with his self-released 2007 debut single, " Crank That (Soulja Boy) ", which peaked the Billboard Hot 100 for seven non-consecutive weeks. [ 3 ]
Artists would also market their songs by having a unique dance to go along with it, a notable example being Soulja Boy's song, Crank That. Its music video would feature one of the first "viral" dance trends to emerge from the internet, and one of many to showcase the unique cultural elements of America's Black South during the 2000s. [9]
Souljaboytellem.com is the first studio album and major label debut by American rapper and producer Soulja Boy Tell 'Em.It was released on October 2, 2007, by his Stacks on Deck (SOD) label, Collipark Music and Interscope Records.
"Crank That (Soulja Boy)" – Debut single by American rapper Soulja Boy (2007) accompanied by the "Soulja Boy dance". The song is recognized by its looping steel drum riff. The song peaked at number one on the Billboard Hot 100. [220] As of February 2018, the video had over 330 million views on YouTube.
The former performed it with her male background dancers during a Destiny's Child medley at The Beyoncé Experience (2007) along with a snippet of Soulja Boy's "Crank That (Soulja Boy)" (2007). It was subsequently included on the singer's live DVD The Beyoncé Experience Live (2007) dubbed as "Soldier Boy Crank Mix". [78]
Soulja Boy originally self-promoted the song on the video-sharing platform TikTok by doing an assortment of short dances to the beginning of the song, [8] eventually fleshing out the dance and starting a viral trend on both the TikTok and Triller platforms, accumulating millions of views on both the original videos and various user-made video replies.
The Soulja Boy dance became popular through MySpace when rapper DeAndre "Soulja Boy" Way posted his song "Crank That" to his MySpace page and uploaded an accompanying instructional video showing viewers how to perform the dance. After amassing more than 16 million page views, he was signed to Interscope Records.