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The creator economy or also known as creator marketing and influencer economy, is a software-driven economy that is built around creators who produce and distribute content, products, or services directly to their audience, leveraging social media platforms and AI tools. [1]
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An influencer [15] [16] [17] (also known as a social media influencer [18] [19] [20] or online influencer [21] [22] [23]) is an individual who builds a grassroots online presence through engaging content like photos, videos, and updates, using direct audience interaction to establish authenticity, expertise, and appeal, and standing apart from traditional celebrities by growing their platform ...
Wish became an e-commerce site after asking merchants to host their products directly on the Wish application, with Wish taking a portion of each sale. [ 5 ] The Wish marketplace is accessed by the Wish.com website or by a mobile application that is available for iOS and Android .
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