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Concern about Nestlé's "aggressive marketing" of their breast milk substitutes, particularly in developing countries, first arose in the 1970s. [2] Critics have accused Nestlé of discouraging mothers from breastfeeding and suggesting that their baby formula is healthier than breastfeeding through marketing campaigns which suggested the formula was used by health professionals.
A corporate scandal involves alleged or actual unethical behavior by people acting within or on behalf of a corporation. Many recent corporate collapses and scandals have involved some type of false or inappropriate accounting (see list at accounting scandals ).
Unfair business practices (also Unfair Commercial Practices) describes a set of practices by businesses which are considered unfair, and which may be unlawful. It includes practices which are covered by other areas of law, such as fraud , misrepresentation , and oppressive or unconscionable contract terms.
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These practices are often considered illegal or unethical and can harm consumers, other businesses and the broader economy. Anti-competitive behavior is used by business and governments to lessen competition within the markets so that monopolies and dominant firms can generate supernormal profit margins and deter competitors from the market.
These norms, values, ethical, and unethical practices are the principles that guide a business. [2] Business ethics refers to contemporary organizational standards, principles, sets of values and norms that govern the actions and behavior of an individual in the business organization.
A boycott was launched in the United States on July 4, 1977, against the Swiss-based multinational food and drink processing corporation Nestlé.The boycott expanded into Europe in the early 1980s and was prompted by concerns about Nestlé's aggressive marketing of infant formulas (i.e., substitutes for breast milk), particularly in underdeveloped countries.
Srivastava, V., & Nandan, T. (2010). A Study of Perceptions in Society Regarding Unethical Practices in Advertising. South Asia Journal of Management, 61–69. Story, M., & French, S. (2004). Food Advertising and Marketing Directed at Children and Adolescents in the US. International Journal of Behavioral Nutrition and Physical Activity, 1–3.