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Developers who wish to test their channels before a general release, or who wish to limit viewership, can create "private" channels that require a code be entered by the user in the account page of the Roku website. These private channels, which are not part of the official Roku Channel Store, are not reviewed or certified by Roku. [85] [86]
The Roku Channel was launched in September 2017 as a free, ad-supported streaming television service ("FAST"), [1] [13] available to viewers in the U.S. [14] Roku's CEO Anthony Wood stated in the same month that the channel was a "way for content owners to publish their content on Roku without writing an app". [15]
The Roku Channel is an American streaming service which launched in September 2017. [1] In 2021, The Roku Channel began releasing original programming branded as "Roku Originals", including acquisitions from the defunct Quibi service.
ROKU adds 17 new channels to the Live TV channel guide on its free, ad-supported platform, The Roku Channel to boost user engagement.
The addition is designed to promote and highlight Roku's livestreaming options, which include its rapidly growing live TV channel guide, now offering free access to over 200 live channels ...
Roku is thinking local: In the streaming platform’s first local news programming pact, Roku is adding eight NBC local news channels to the Roku Channel — available to stream live for free.
Roku Streaming Players are open-platform devices with a freely available SDK that enables anyone to create new channels. [84] The channels are written in a Roku-specific language called BrightScript, a scripting language the company calls "similar to Visual Basic". [85]
Video streaming company Roku bolsters its Roku Channel with 30 new series featuring stars such as Kevin Hart, Laurence Fishburne and Chrissy Teigen.