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The environmental sustainability problem has proven difficult to solve. The modern environmental movement has attempted to solve the problem in a large variety of ways. But little progress has been made, as shown by severe ecological footprint overshoot and lack of sufficient progress on the climate change problem.
The emerging greenhouse gas reduction market can potentially catalyze projects with important local environmental, economic, and quality-of-life benefits. The Kyoto Protocol's Clean Development Mechanism (), for example, enables trading between industrial and developing nations, providing a framework that can result in capital flows to environmentally beneficial development activities.
Thus, socially responsible marketing draws attention to the "social costs" [1] that are embedded in the marketing, selling and consumption of private commodities. It calls for a marketing system that contributes to social and environmental sustainability, while producing profits for businesses.
Environment friendly processes, or environmental-friendly processes (also referred to as eco-friendly, nature-friendly, and green), are sustainability and marketing terms referring to goods and services, laws, guidelines and policies that claim reduced, minimal, or no harm upon ecosystems or the environment.
The relationship between marketing and the environment has been examined since the early 1970s". [14] First, the idea of ecological marketing was developed and mainly centered in the "depletion of energy and non-energy natural resources and the pollution created as by-product of production and consumption."
Sustainable market orientation (SMO) combines the principles of MO with a macro marketing systems management approach, a stakeholder approach to integrated corporate social responsibility and marketing strategy, and the use of the sustainability management concept. SMO will serve to move corporate management beyond the micro economic and ...
In this stage, environmental concerns which are expressed as environmental costs, risks, and benefits, will contribute to the evaluation of options as the consumer decides what to buy. One way to evaluate more sustainable consumption is to consider the total customer cost which incurs in acquisition, use, and post-use phases.
The key to a sustainable brand is trust between the consumer and the brand, only when this is achieved can a sustainable brand truly generate a USP and reap the benefits of it. Opposed to the term green brands which mainly focuses on environmentally sound business practices, sustainability brands additionally acknowledge the social dimension of ...