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Grape-Nuts fans, rejoice: The nationwide shortage that kept the breakfast cereal in limited supply during the COVID-19 pandemic is officially over. See: Stuck Suez Canal Cargo Ship Might Trigger a...
While most of the cereal aisle managed to stay stocked decently during the pandemic, there was one interesting exception: Grape-Nuts. Post, maker of the iconic brand, blamed a "proprietary ...
The brand is reimbursing Grape-Nuts fans who paid a premium for the cereal during the shortage. The Grape-Nuts shortage is over — and the company wants to pay back its biggest fans Skip to main ...
Grape-Nuts is a brand of breakfast cereal made from flour, salt and dried yeast, developed in 1897 by C. W. Post, a former patient and later competitor of the 19th-century breakfast food innovator Dr. John Harvey Kellogg. Post's original product was baked as a rigid sheet, then broken into pieces and run through a coffee grinder.
In 1897, Post introduced his first dry cereal, a crunchy blend of wheat and barley, which he called Grape Nuts. His first corn-flake product was introduced as " Elijah 's Manna " in 1904. Owing to consumer resistance to the (inaccurate) biblical reference [ 3 ] that was so great that even Great Britain flatly refused to register the name as a ...
A 1974 television commercial for Post Grape-Nuts cereal featured him asking viewers, "Ever eat a pine tree? Many parts are edible." While he recommended Grape Nuts over pine trees (including the oft-repeated quote that Grape Nuts' taste reminded him "of wild hickory nuts"), the commercials gained attention and fueled Gibbons's celebrity status.
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Due to high sales and a marketing deal made by Walmart, Post announced that Nabisco would once again co-brand the cereal. Soon afterward, Oreo O's were re-released with their original 1997 recipe worldwide as a Walmart Exclusive Product, including the United States on June 23. [18] As of 2018, the cereal was available to all grocery stores.
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