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Many men expanded their wardrobe to include tight-fitting chino trousers coming with variety of colors, but often in khaki, brown or white. [17] [18] Women's skinny jeans also came in various colors, often neutral colors like khaki and white. Starting in the mid-2010s, high-waisted women’s skinny jeans became stylish. [citation needed]
[67] [68] 'On average, the pockets in women's jeans are 48% shorter and 6.5% narrower than men's pockets.' [68] This gender difference is usually explained by diverging priorities; as French fashion designer Christian Dior allegedly said in 1954: 'Men have pockets to keep things in, women for decoration.' [68]
It later adopted the style in men's wear. [10] [11] [12] Gradually the wide acceptance of low-rise pants by men led to low-rise swimwear and underpants. [13] [14] Britney Spears is credited with popularizing the fashion in the US in the early 2000s. [15] [16] From 2001 to 2007, low-rise jeans often exposed thongs or G-strings, but
By the 1960s, both men's and women's jeans had the zipper down the front. Historic photographs indicate that in the decades before they became a staple of fashion, jeans generally fit quite loosely, much like a pair of bib overalls without the bib. Indeed, until 1960, Levi Strauss called its flagship product "waist overalls" rather than "jeans".
In 2009, Fireman Capital Partners took a majority stake in Hudson Jeans. [11] Reebok founder; Paul Fireman and his son, Dan; were at the head of the investment fund during the period. [11] In 2013, Joe’s Jeans brand signed an agreement to acquire Hudson Jeans for the sum of 97.6 million dollars.