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Breast cancer awareness has long been at the forefront of AnaOno’s mission as a brand, as it was founded by Dana Donofree after beating the disease in her 20s. The label is a go-to for women ...
But let Us not forget that October is also Breast Cancer Awareness Month, which means now’s a fantastic time to buy from brands donating to charities dedicated to fighting the disease ...
Each October, many products are emblazoned with pink ribbons, colored pink, or otherwise sold with a promise of a small portion of the total cost being donated to support breast cancer awareness or research. [10] The first breast cancer awareness stamp in the U.S., featuring a pink ribbon, was issued 1996.
Wacoal launched a bra in 1999 known as the Awareness Bra, which features a pink ribbon on each band to remind women to be conscious of their breast health. [9] In 2001, the Fit for the Cure campaign was launched to raise funds for breast cancer awareness and research.
In the 1970s Lee shifted its focus from the workwear business and began catering to fashion cycles. Lee created an all-new fit for women under the Ms. Lee label. A youth wear line for boys and girls was introduced. In 1996, the company launched Lee National Denim Day as part of National Breast Cancer Awareness Month.
The marketing of breast cancer awareness allows people to incorporate support for awareness into their personal identity or lifestyle. Socially aware, pro-woman individuals, businesses, politicians, and organizations use pink ribbons and other trappings of breast cancer awareness to signal their support for women, health, and mainstream ...