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Coors sold much of the malted milk to the Mars candy company to produce sweets. Manna, the company's non-alcoholic beer replacement, was a near-beer similar to current non-alcoholic beverages. However, Coors and his sons relied heavily on the porcelain company and a cement and real estate company to keep the Coors Brewing Company afloat.
Molson Coors was created by the merger of two of North America's largest breweries: Molson of Canada, and Coors of the United States, on February 9, 2005. [1] Molson Coors acquired full ownership of the Miller brand portfolio from SABMiller in 2016. [ 2 ]
Zima boxes in a Japanese store. Zima Clearmalt is a clear, lightly carbonated alcoholic beverage made and distributed by the Coors Brewing Company or its licensees. Introduced in 1993, it was marketed as an alternative to beer, an example of what is now often referred to as a cooler, with 4.7–5.4% alcohol by volume. [1]
Molson Coors, best known for brewing Coors Light and Miller Lite, is acquiring Blue Run Spirits, a cult favorite high-end bourbon and rye whiskey brand, for an undisclosed price, exclusively told ...
Coors Light is also offering its drinkers a chance to win a case of the renamed Mondays Light after its Super Bowl commercial airs. Coors Light has been a fixture in beer coolers since 1978.
The advertisements involving Keith Stone have inspired many customers to make spoof advertisements for distribution on the Internet. [10] In 2011, Coors Brewing Company, in promotion of its product Keystone Light, re-engineered its 30-pack cases to allow its purchasers to play a modified game of Cornhole, a popular lawn game. The brewer ...
Coors Light is not the only company in recent memory to debut an alter ego. In October 2024, Goldfish temporarily changed its name to the much more mature “Chilean Sea Bass” to appeal to adults.
[citation needed] Blue Moon is also brewed at the Molson Brewery in Montreal, Quebec, Canada, which can be sold in the US depending on location and supply from other manufacturing facilities, as well as be exported to Europe. [2] Blue Moon Brewing Co. is an entity of Tenth and Blake Beer Company, the craft and import division of Molson Coors.