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Serviceable obtainable market (SOM), share of market, or Target Market, is the percentage of SAM which is realistically reached. [ 2 ] For example, the total UK consumer expenditure on food in 2014, which is the total addressable market of food, was £198 billion (including catering, alcoholic drinks, non-alcoholic drinks and other foods). [ 3 ]
A target market, also known as serviceable obtainable market (SOM), is a group of customers within a business 's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service. The target market typically consists of consumers who exhibit ...
SoundBot Bluetooth 4.0 Shower Speaker. $13 at Amazon. Hopopro High-Pressure Shower Head. $14 at Amazon. See 4 more. Take this high-pressure showerhead, for instance. It'll improve water flow and ...
Student marketing refers to the promotion of products, brands and ideas to the 3 million+ higher and further education student population. Student marketing is generally realised through student media or ambient marketing on campuses. Student marketing is not the same as Student Union Marketing which concentrates on marketing opportunities only ...
flouronmyface. 5. Going Away Gift Basket. Gift baskets make a great going away to college gift – with extra space, it really opens up your options to include different items. Consider packing it ...