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Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site. Bounce rate is calculated by counting the number of single page visits and dividing that by the total visits.
Evaluation measures may be categorised in various ways including offline or online, user-based or system-based and include methods such as observed user behaviour, test collections, precision and recall, and scores from prepared benchmark test sets.
Click-through rate (CTR) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns. [1] [2] Click-through rates for ad campaigns vary tremendously.
That ratio becomes the SPEC INT score for that test. (This differs from the rating in SPECINT2000, which multiplies the ratio by 100.) As an example for SPECint2006, consider a processor which can run 400.perlbench in 2000 seconds. The time it takes the reference machine to run the benchmark is 9770 seconds. [1] Thus the ratio is 4.885.
On March 31, 2009, Alexa revealed a major website redesign. The redesigned site provided new web traffic metrics, including average page views per individual user, bounce rate (the rate of users who come to and then leave a webpage), and user time on the website. [21]
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
Quality Score is a metric used by Google, [1] Yahoo! [ 2 ] (called Quality Index ), Facebook [ 3 ] (called Ad Quality) and Bing [ 4 ] that influences the ad rank and cost per click (CPC) of ads. To determine the position of the ad on a search engine, each ad is allocated using a process which takes into account the bid and the Quality Score.
A browser speed test is a computer benchmark that scores the performance of a web browser, by measuring the browser's efficiency in completing a predefined list of tasks.In general the testing software is available online, located on a website, where different algorithms are loaded and performed in the browser client.