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Arbitrary inference is a classic tenet of cognitive therapy created by Aaron T. Beck in 1979. [1] He defines the act of making an arbitrary inference as the process of drawing a conclusion without sufficient evidence, or without any evidence at all.
Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles –based Coffin, Cooper, and Clay in the early 1950s. [ 2 ]
The original concept for the PPM can be traced to a brainstorming session at Arbitron. in November 1988. [citation needed] Concerns over the forthcoming move from analog video to high-definition digital television had engineers concerned that the technology then in use would become obsolete overnight. Drawing upon his experience in testing ...
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Nielsen to Acquire Arbitron NEW YORK--(BUSINESS WIRE)-- Nielsen Holdings N.V. (NYS: NLSN) , a leading global provider of information and insights into what consumers watch and buy, today announced ...
In the practice of measuring the size of US commercial broadcasting and newspaper audiences, cume, short for "cumulative audience", is a measure of the total number of unique consumers over a specified period.
Definition [ edit ] AQH is an abbreviation for average quarter-hour persons , defined by Arbitron (now referred to as Nielsen Audio) as the average number of persons listening to a particular station for at least five minutes during a 15-minute period.
Psychology is the scientific study of mind and behavior. [1] [2] Its subject matter includes the behavior of humans and nonhumans, both conscious and unconscious phenomena, and mental processes such as thoughts, feelings, and motives. Psychology is an academic discipline of immense scope, crossing the boundaries between the natural and social ...