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The A.C. Nielsen company, which continues to measure television ratings today, took over American radio's ratings beginning with the 1949–50 radio season and ending in 1955–56. [40] During this era, nearly all of radio's most popular programs were broadcast on one of three networks: NBC Red, NBC Blue, or CBS' Columbia network.
Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles–based Coffin, Cooper, and Clay in the early 1950s. [2]
Current list of U.S. radio markets (ranked by size) 2001 List of U.S. radio markets (ranked by size) Arbitron Radio Workshop 101; Glossary of radio market terms; List of qualitative diary markets from Arbitron; US metro map from Arbitron
Headquartered in New York City, it is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding factor in canceling or renewing television shows by television networks. As of August 2024, it is the primary part of Nielsen Holdings.
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Local news is usually coupled with a half-hour network newscast and possibly a syndicated news program. Unlike morning news shows, these are more generally targeted programs and feature more hard news stories (network evening newscasts, unlike their local counterparts, tend to limit weather and sports coverage unless it is a notable news story).
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