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The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation (also known as physical evidence). The retail mix is loosely based on the marketing mix , but has been expanded and modified in line with the unique needs of the retail context.
Product family engineering makes it possible to create software for the different products and use variability to customize the software to each different mobile phone. The Nokia case is comparable with a normal software product line. During the first phase, product management, it is possible to define the scope of the different mobile-phone series
When combining the activities with the concepts of the product structure model it will result in a process-data diagram. This diagram displays the steps which need to be taken within the process of product structure modeling together with the deliverables, at the right side, which are outcomes of these activities.
Digital marketing mix is fundamentally the same as Marketing Mix, which is an adaptation of Product, Price, Place and Promotion into digital marketing aspect. [48] Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'.
The product flow diagram (PFD) is a representation of the order by which a sequence of products is created according to product-based planning principles. It is related to the product breakdown structure (PBS). The product flow diagram is a prescribed activity of the PRINCE2 project management methodology which mandates the use of product-based ...
diagrams.net (previously draw.io [2] [3]) is a cross-platform graph drawing software application developed in HTML5 and JavaScript. [4] Its interface can be used to create diagrams such as flowcharts , wireframes , UML diagrams, organizational charts , and network diagrams .
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A market segment change occurs where the market forces are altering the distribution of the user-mix over time by influencing demography, distribution channels, customer size, etc. This kind of change means that the allocation of corporate resources must be shifted and/ or the absolute level of resources committed in the business must be changed.