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  2. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

  3. 3Cs model - Wikipedia

    en.wikipedia.org/wiki/3Cs_model

    A market segment change occurs where the market forces are altering the distribution of the user-mix over time by influencing demography, distribution channels, customer size, etc. This kind of change means that the allocation of corporate resources must be shifted and/ or the absolute level of resources committed in the business must be changed.

  4. Microsoft Visio - Wikipedia

    en.wikipedia.org/wiki/Microsoft_Visio

    Microsoft Visio (/ ˈ v ɪ z. i. oʊ /, VIZ-ee-oh), formerly Microsoft Office Visio, is a diagramming and vector graphics application and is part of the Microsoft 365 family. The product was first introduced in 1992 by former American software company Visio Corporation, and its latest version is Visio 2021.

  5. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Digital marketing mix is fundamentally the same as Marketing Mix, which is an adaptation of Product, Price, Place and Promotion into digital marketing aspect. [48] Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'.

  6. Retail marketing - Wikipedia

    en.wikipedia.org/wiki/Retail_marketing

    The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation (also known as physical evidence). The retail mix is loosely based on the marketing mix , but has been expanded and modified in line with the unique needs of the retail context.

  7. Product structure modeling - Wikipedia

    en.wikipedia.org/wiki/Product_Structure_Modeling

    When combining the activities with the concepts of the product structure model it will result in a process-data diagram. This diagram displays the steps which need to be taken within the process of product structure modeling together with the deliverables, at the right side, which are outcomes of these activities.

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