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In 1961, Butterick licensed the name and trademark Vogue Patterns from Condé Nast Publications, Inc. and purchased its pattern division. The company was purchased in 1967 by American Can Company and became a subsidiary renamed the Butterick Fashion Marketing Co. In the 1970s, sewing lost popularity and sales began to suffer.
Vogue Pattern Service began in 1899, a spinoff of Vogue Magazine ' s weekly pattern feature. In 1909 Condé Nast bought Vogue. As a result, Vogue Pattern Company was formed in 1914, and in 1916 Vogue patterns were sold in department stores. In 1961, Vogue Pattern Service was sold to Butterick Publishing, which also licensed the Vogue name.
Vogue (stylized in all caps), ... Until 1961, Vogue was also the publisher of Vogue Patterns, a home sewing pattern company. It was sold to Butterick Publishing, ...
It was relaunched in 1982 by the Butterick Company, who had purchased Vogue Patterns. Publisher and marketing director, Art Joinnides, saw the market potential for a knitting title. Since the Winter 2020/2021 issue, the magazine is edited by Norah Gaughan , and has its headquarters in New York.
In 1881, the company reorganized as Butterick Publishing Company, and Ebenezer became its secretary, serving in this role until 1894. In 1903, the Butterick building was designed and constructed on Spring Street and MacDougal Street in downtown Manhattan. The same year, Ebenezer Butterick died in Brooklyn, New York, aged 76.
William Proctor Wilson (July 2, 1921 – March 7, 2010) was CEO of The Butterick Publishing Company. As President and CEO, Wilson led one of the first leveraged buyouts of the 1980s when a Butterick management group headed by Bill Wilson and John Lehmann purchased the company from American Can. The buyout was $12.5 million, of which all but ...