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The campaign was an Adidas Originals art project that included the creation of nine unique sneaker sculptures and a fictional story of an avant-garde Adidas designer. [ citation needed ] [ 14 ] "All Originals Represent" was introduced in 2012 featuring brand ambassadors Jeremy Scott , 2NE1 , Nicki Minaj and Derrick Rose .
In 2006 Adidas released adicolor Films a series of 7 directors' shorts corresponding to each of the main colors in the line: the series was created by independent film studio Idealogue. [6] [7] White - directed by Tronic; Red - Roman Coppola & Andy Bruntel; Blue - Psyop; Yellow - Neill Blomkamp; Green - Happy; Pink - Charlie White; Black ...
Later re-releases rebranded the shoes as the Adidas Conductor and Adidas Rivalry with "Ewing" on the logo replaced with "Adidas" after Patrick Ewing parted ways with the company. [ 4 ] The shoes would see numerous re-releases over the years but would not become extremely popular until the early 2020s thanks to social media site Tik Tok where ...
During the mid to late 1990s, Adidas divided the brand into three main groups with each a separate focus: Adidas Performance was designed to maintain their devotion to the athlete; Adidas Originals was designed to focus on the brand's earlier designs which remained a popular life-style icon; and Style Essentials, which dealt with the fashion ...
Adidas released the SL 72 as a lightweight alternative to its other running shoes. The "SL" in the name stands for "Super Light" and the "72" for the year it was released in. The shoe was designed to appeal to a casual runner and capitalize on the running boom of the 1970s . [ 1 ]
Adidas introduced shoes customized for different sports, and grew rapidly. Puma, driven by Rudolf's sophisticated sales approach, kept chasing Adidas throughout these decades. [6] [7] Rudolf Dassler's grave. Rudolf died in 1974 followed by Adolf in 1978. The brothers were buried at opposite ends of Herzogenaurach's cemetery. [1]